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From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. "A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." â??Michael Lewis… (more)
A really good book , Gave a lot of idea about the fact that sucess doen't just happen , its a combination of decisions and perseverance . It's a good read defininately ( )
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. ( )
Gladwell discusses various epidemics; social, health and business in terms of a small occurrence that for some reason takes off. The point at which it goes from a gradual rise to a steep one is the tipping point. He sees three factors needed to make that tip: a few influential people, something that makes the idea stick or be remembered, and a context for the idea to fit into. He uses specific examples of events, diseases, products, and social activities to illustrate his theory. Lots of great information on how particular phenomenon developed and grew and what made these things an “overnight sensation”. ( )
This was an interesting way to look at epidemics, trends, and tragedies. I think it was cool that everything has a tipping point and that assessing these tipping points can change the way we view past and present events. Possibly allowing us to predict or prevent future events. ( )
I wish Malcolm Gladwell had chosen to use his considerable skills as a journalist to describe more examples of actual tipping points. In reaching instead for theory, he reaches well beyond where he, or anyone else, can safely travel.
The Tipping Point: How Little Things Can Make a Big Difference is both interesting and engaging. It is a medicine chest of a book, full of seemingly unrelated concoctions, each available for strategic application to manipulate the equilibrium.
For Hush Puppies -- the classic American brushed-suede shoes with lightweight crepe sole -- the Tipping Point came somewhere between late 1994 and early 1995.
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In a world dominated by isolation and immunity, understanding these principles of word of mouth is more important than ever.
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. "A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." â??Michael Lewis
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Malcolm Gladwell’s The Tipping Point: How Little Things Can Make a Big Difference was filled with essential bits of information. How did Hush Puppies become popular? Why did Paul Revere’s ride become of historical importance in the American colonies? How did crime decrease in New York City in the 1990s? Why was there a problem with the suicide epidemic in Micronesia? What accounted for the success of Sesame Street? And why was it that smoking was such a problem among American youths? Gladwell showed how connectors, mavens, and salesmen were able to play a major role in these developments. But before that could happen, he felt that word-of-mouth had to play an important part. This was when information passed from one individual to others had to reach a critical mass. This phenomenon the author likened to an epidemic that people usually think about when talking about diseases. However, he saw literal analogies when referring to how social causes, advertisements, and movements would begin to catch afire. Gladwell argued that it only would take a well-positioned connector like Paul Revere to spread the news about the British invasion. A maven was knowledgeable and keen on providing advice to consumers who knew him. Many of these notable individuals were specialists of many sorts. Then, it would take a salesman who was usually an opinion leader to influence customers to buy a product, or to follow his recommendations. The author also discussed what was the optimum size of a company for it to work efficiently. Its workforce had to be no more than 150 strong. If it became larger than this number it would be time to start a new branch.
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